13 Jun Lester Wunderman

Lester Wunderman was a successful advertising executive, renowned as the father of direct marketing which he created in the late 1950s. Lester was also an avid collector of Dogon African art, having amassed a “world class” collection which now resides at the Metropolitan Museum of Art in New York and Musee Du Quai Branly in Paris.

I knew Lester as an investor in my hedge fund in the late 1980s. However, as we both had an interest in tribal art, we spoke more about art than investing.

Lester started collecting Dogon art from Mali in a chance view of a figurative object at a gallery in LA. He didn’t quite know why this artwork stirred a passion, but “it spoke to me.” After much time and money spent on amassing his collection, Lester visited the Dogon people who lived at desert’s edge and for whom sourcing water was often a preoccupation. Warmly received and aware of the water issues facing the Dogon, upon his return to NY, Lester contracted geologists and engineers to drill several drinking water wells for the Dogon. He later returned to visit the Dogon and was initiated as a shaman, with a animist festival highlighted by singing and dancing at a village where he had connected the Dogon to a water source.

The singing and dancing resonated within him. It was then he realized the artworks in his collection were essentially empty; for what he was seeking was not artworks, but the singing and dancing connecting him and all in the community as one. Soon after, Lester distributed his collection to museums for those less fortunate than himself to experience the life of the Dogon vicariously.