VAT: The nose knows

One day two sushi chefs in New York went to the Fulton Fish Market looking for sushi grade tuna. They both happened upon a fishmonger who had what they wanted. The fishmonger offered them tuna from the east and west coasts. He said that the east coast tuna just came in, he had lots of it and was offering it at a lower price than the west coast tuna of which he had less and had come in a couple of days back. As the two tunas looked alike, the east coast tuna was presumably fresher and clearly cheaper, one of the sushi chefs purchased the east coast tuna. The other sushi chef smelled, touched and tasted the two tunas and purchased the west coast tuna as the east coast tuna didn’t feel quite right. Some months later the sushi chef who purchased the east coast tuna closed his restaurant for lack of business. The other sushi chef saw his business thriving.

Our eyes and ears often deceive us, but generally the nose knows. Best to engage all our senses to make sense of things.